Vape Q&A

In the UK e-cigarettes are tightly regulated for safety and quality. They aren't completely risk-free, but they carry a small fraction of the risk of cigarettes. E-cigarettes don't contain tobacco and don't produce carbon monoxide, two of the most harmful constituents in cigarette smoke. Leading health organisations including the Royal College of General Practitioners, British Medical Association and Cancer Research UK agree that e-cigarettes are far less harmful than smoking. Based on the currently available evidence, Public Health England and the Royal College of Physicians estimate they are at least 95% less harmful.

When starting off, we recommend trying 3mg of nicotine and then building the strength if you feel the need to. Nicotine salts contain a stronger dose of nicotine than traditional e-liquids (11mg & 20mg), and they’re absorbed into the body quicker too, so they’re a great choice for recent smokers who’ve just made the switch to vaping. These have a 50/50 mix of VG and PG. A shortfill is a type of e-liquid without any nicotine in. Because there’s no nicotine, you can buy shortfills in much bigger bottles (60ml bottles with 50ml of liquid in), and then add your own 10ml nicotine shot in separately. This tends to be the cheapest way to vape.

No. There’s no good evidence that e-cigarettes could cause the lung condition called popcorn lung. There’s been no confirmed cases of popcorn lung reported in people who use e-cigarettes.

A single US study published in 2016 looked at whether e-cigarette liquids available at the time contained diacetyl. It found that 39 of the 51 e-liquid flavours tested contained some level of diacetyl. The idea that e-cigarettes could cause popcorn lung came from this study. However, this study didn’t look at whether there was a link between e-cigarette use and popcorn lung in people. So far, there’s no good evidence that e-cigarettes could cause popcorn lung.

In the UK, diacetyl was banned in e-cigarette liquids under the EU Tobacco Products Directive (TPD) in 2016. So, e-liquids sold in the UK shouldn’t contain diacetyl.

Many thousands of people in the UK have already stopped smoking with the help of an e-cigarette, and there is growing evidence that they can be effective. A major UK clinical trial found that, when combined with expert face-to-face support, people who used e-cigarettes to quit smoking were twice as likely to succeed as people who used other nicotine replacement products such as patches or gum.

Using an e-cigarette can help you manage your nicotine cravings. To get the best out of it, make sure you're using it as much as you need to and with the right strength of nicotine in your e-liquid. You won't get the full benefit from vaping unless you stop smoking cigarettes completely.

Over 41 million people worldwide have made the switch from tobacco through the use of vaping devices. As confirmed by many independent organisations, including Public Health England and the NHS, vaping reputable e-liquids is significantly less harmful than smoking. Flexible nicotine strengths allow you to retain an effective nicotine dosage without all the harmful chemicals associated with smoking.

Our e-liquid products are made using Vegetable Glycerine, Propylene Glycol, Flavourings and Nicotine – nothing else. What’s more, all our e-liquids are manufactured in the UK and we follow strict regulations to ensure the quality of our products.